About Us

Leading the Way

Choking Device.co.uk is an Authorised Retailler and Distributor for LifeVac. LifeVac Europe is a family-operated business dedicated to saving lives when standard choking protocols fall short. Founded by Arthur Lih, who was inspired by a personal tragedy involving his daughter Jackie, our mission is to protect individuals from choking incidents that have devastated families worldwide.

Arthur Lih, along with Dr. Brody and close friends, established our research and development facility in Farmingdale, NY, with a clear goal: to bring LifeVac® to the public and make a global impact. LifeVac® is a class 1 medical device regulated by FDA, MHRA, HPFB, MOH, SAHPRA, and TGA, and is CE registered. LifeVac Europe is also ISO 13485 accredited.

Saving Lives Around the World

Since its invention, LifeVac® has saved countless lives from choking incidents when traditional protocols—such as back blows, abdominal thrusts, and CPR—have failed. These techniques are only 70-76% effective under ideal conditions, and their effectiveness significantly decreases for individuals who use wheelchairs or other mobility aids.

In the UK alone, LifeVac® has been implemented in thousands of care homes, schools, hospitals, and restaurants, saving hundreds of lives during choking emergencies.

The Only Non-Invasive Airway Clearance Device®

LifeVac® features a patented one-way valve system that ensures safety and effectiveness. By creating one-way suction, it safely removes lodged food or objects without the risk of pushing the obstruction further down, damaging the oral cavity, or triggering the gag reflex.

As the only non-invasive airway clearance device® with independent medical testing and peer-reviewed publications, LifeVac® has set the standard for airway clearance technology. We continue to lead the way in developing solutions that save lives and improve choking emergency outcomes.